rules of motion branding


part #2 of diploma thesis


Motion branding has experienced a big increase in attention in recent years. The term is increasingly used in the creative industry. But what is motion branding exactly and which rules apply to this kind of communication?


This book came into existence while I've been working on part #1 of my diploma thesis: the corporate identity and motion branding for a non-existent on-demand streaming-service called ». (here)


For my design to succeed I had to work out a set of rules first, which would make decision making easier and the end result logical.

»rules of motion branding«  is an attempt to formulate these rules.